the why behind the what
has never been more important

Resume

10+ years across UX research, Product design, Service design

Hybrid PM-PD business oriented designer. I enjoy looking at data, speaking with customers, sketching first on paper and shipping every day.

1. Sr. Product Designer @ Bounce

   2025–2024

   What I did

   Built the lockers product from 0 to 1, reached 250K ARR.

   Takeaways

   Learned the art of making reversible decisions

   JB FL

   "I hired Adi at Unbabel, and later brought him onto my team at Bounce when I was leading the Lockers initiative. Adi is a designer who leads with customer research and uses it to drive design decisions and navigate ambiguity (super relevant for 0-1), and he does this very effectively in fast-paced environments. He's a generalist PD who can adapt process and posture depending on the team, is focused on product outcomes and occasionally cracks good jokes!"

   Jérémy Bléhaut · Head of Product

   "I had the chance to work with Adi across a bunch of projects, and he was one of those people you're genuinely grateful to have on your team. He's a super clear communicator, deeply gets user experience, and has that rare mix of creativity and follow-through — he'll stick with a task until it's truly done right. As someone working on the business development side, I can't overstate how helpful he was. He always gave me clarity, structure, and designs that made it easier to sell ideas to partners. He just gets it — the user side and the business side — and that makes a huge difference. Aditya was consistently supportive, easy to collaborate with, and brought a ton of thoughtfulness to everything he worked on. I'd happily work with him again any day."

   Francisco Lacerda · Business Development

2. Sr. Product Designer @ Unbabel

   2023–2020

   What I did

   Built internal tooling for linguists, shipped 5 products total.

   Takeaways

   Going deep on a domain has compounding advantages for a PD

3. Freelance

   2019–2016

   What I did

   Embedded in teams for long-term projects at

   • Cocoon Experience: Insurance (service design for claims process), Healthcare (service design for patient experience)
   • With Company: Retail (UX design for loyalty and engagement)
   • EU project for Urban mobility (UX design for data collection tool)

   Takeaways

   Applied service design in the real world, learnt how design is really a business tool.

4. Experience Designer @ Novabase

   2015–2013

   What I did

   First full time job, grew from UXR to UX designer.

   Takeaways

   Made friends and learned the Portuguese way of life

5. UX Researcher @ Google

   Summer 2012

   What I did

   Conducted formative research and evaluative studies for Google Photos and Events

   Takeaways

   Embedded in a world-class product team early in my career.