the why behind the what
has never been more important

My design practice is built on continuous, rapid UX research to fuel high-velocity product experimentation.

Selected projects

Bounce — Lockers PUDO View projectarrow_forward
Decision Module — Unbabel View projectarrow_forward
TRQ DAD — Cocoon View projectarrow_forward

Resume

10+ years across UX research, Product design, Service design

Hybrid PM-PD business oriented designer. I enjoy looking at data, speaking with customers, sketching first on paper and shipping every day.

download RESUME.PDF download RESUME.MD

  1. Sr. Product Designer @ Bounce

    2025–2024

    What I did

    Built the lockers product from 0 to 1, reached 250K ARR.

    Takeaways

    Learned the art of making reversible decisions

    "Aditya took the lockers product from a rough idea to a shipped experience our hosts actually rely on. He always tied the design back to a metric, so nothing on the roadmap was a guess."

    Sofia Martins · Product Manager

    "Working with him on the cancellation-rate problem was like getting a second product brain in the room. He could explain the research, the business case, and the UI in the same breath."

    Jonas Duarte · Engineering Lead

  2. Sr. Product Designer @ Unbabel

    2023–2020

    What I did

    Built internal tooling for linguists, shipped 5 products total.

    Takeaways

    Going deep on a domain has compounding advantages for a PD

    "Aditya turned a tool nobody wanted to touch into something our linguists actually loved. He had a rare talent for translating a deep technical domain into plain interfaces."

    Ana Lopes · Director of Product

    "He shipped five products in three years and every single one stuck. His research instinct meant we rarely had to redo a decision after it left his desk."

    Ricardo Mendes · Head of Ops

  3. Freelance

    2019–2016

    What I did

    Embedded in teams at Cocoon Experience and With Company for long-term projects in Insurance (service design for claims process), Healthcare (service design for patient experience), and Retail (UX design for loyalty and engagement), also worked on an EU project for urban mobility.

    Takeaways

    Applied service design in the real world, learnt how design is really a business tool.

  4. Experience Designer @ Novabase

    2015–2013

    What I did

    First real job — transitioned from UXR to IXD.

    Takeaways

    Made friends and learned the Portuguese way of life

  5. UX Researcher @ Google

    Summer 2012

    What I did

    Conducted formative research and evaluative studies for Google Photos and Events

    Takeaways

    Embedded in a world-class product team early in my career.

About me

I am here to design and define.

I'm a deep generalist — someone who'd rather be genuinely useful across research, product design, and service design than be the single deepest specialist in one narrow lane. That's a deliberate trade-off: over a decade moving between 0→1 consumer products, B2B tooling, and AI/ML interfaces, and I think the range is the point, not a compromise.

For a year at Bounce, I was the entire design team — covering both the supply and demand sides of the product solo, which meant getting very fluent in arguing with myself in meetings. I'm looking for teams that want that same range: someone who can go from user research to shipped pixels without losing the thread in between.

Looking for a role that breaks me out of the sr pd purgatory I find myself in. Seeking to immerse myself in a domain with real human impact, and a role that drives sustainable business growth.

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